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By Don Tapscott

Growing Up Digital (1997)

The Rise of the Net Generation

This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact.

Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the passive medium of television and explosion of interactive digital media, sparked by the computer and the Internet.

Tapscott shows how children, empowered by bet777 add money technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy.

The result is a timely revealing look at our digital future that kids and adults will find both fascinating and instructive.

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Growing Up Digital offers an incisive and compellingly written look at the generation that will make it all happen.

– Joshua Cooper Ramo, Senior Editor, TIME

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Finally a book documents the digital world with both depth and optimism, with the full support and authority of the future-kids. This book is a boomer’s bible to tomorrow.

– Nicholas Negroponte, Author, Being Digital

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This breakthrough book takes us into a networked world where the Net Generation is clearly in the driver’s seat.

– Lawrence J. Ellison, Chairman and CEO, Oracle Corporation

Best Selling Author

Don Tapscott

Don Tapscott is one of the world's leading authorities on innovation, media, and the economic and social impact of technology. Named one of the world's most important living management thinkers by Thinkers50, he advises business and government leaders around the globe. Tapscott is the author or coauthor of some of the most widely read and cited books on technology in society, including Paradigm Shift, Growing Up Digital, Grown Up Digital, The Naked Corporation, Digital Capital, Wikinomics, and Macrowikinomics.

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